Mixed Methods Usability Study
Comparative Usability Study of three market leading vendors
🔎 Research Categories: Evaluative
📝 Project Type: Qualitative and quantitative usability testing
🕵️♀️ Role/Contribution: UX Researcher
🗓️ Timeline: 4 months
🛠️ Relevant Tools: MS Office
🤝 Cross-Functional Team: UX Researcher, Visual Designers, Project Manager
👥 Stakeholder Teams: UX, Product Managers, Product Marketing
🔒 Users: 80 sonagraphers
🎯 Business Outcomes:
In a comparative usability of three industry leading vendors, our client was looking for quantifiable data to leverage in marketing material on the performance of their system in comparison to their competitors.
🥅 High-Level Research Objectives:
Observe users in the field to understand ensure workflows align with their needs
My Responsibilities
Plan and oversee recruitment
Facilitate usability tests
• Author qualitative and quantitative report