The Healthcare
Health Check.
A field-based research study for hospital and health system leadership
Most healthcare organizations know something isn’t working. Patients wait longer than they should. Staff develop workarounds nobody officially approved. Handoffs between departments break down quietly. These friction points are almost invisible from the inside, because they’ve become part of the daily routine. The Healthcare Health Check is a structured ethnographic study that goes where the work actually happens, and returns with a clear, evidence-based picture of what to address first.
A multi-site private hospital network in Egypt
I shadowed nursing staff and analysed the physical clinical documents used across ER, ICU, inpatient, and outpatient units, plus the patient call centre. That fieldwork became:
- A findings report with prioritised recommendations for leadership
- ER workflow maps and a concept for a digitised triage board
- An initiative tracker scoring every opportunity by impact and EMR coverage
- A structured EMR build-vs-buy decision, with a weighted vendor comparison
A report is only useful if something happens next. If you want help acting on the findings, I can stay on in one of two ways.
HIS & EMR selection support
For hospitals deciding whether to replace, build, or extend their core systems.
- Build vs buy vs hybrid options, weighed against your workflows
- Vendor shortlisting and a criteria-based comparison matrix
- A clear one-pager for leadership before any cost conversation
Fractional product leadership
For hospitals with digital and IT teams that need direction, a few days a week.
- One intake process for feature requests from every department
- Prioritisation scoring and a roadmap leadership can follow
- Design reviews so new tools fit how clinicians actually work
Egypt’s healthcare sector is digitizing rapidly under the Universal Health Insurance program, with over 1,300 active hospital projects underway. New Hospital Information Systems (HIS) are being rolled out faster than workflows are being redesigned to accommodate them. In practice, that shows up as inconsistent interfaces across departments, no clear prioritization of what to fix first, and no shared roadmap tying HIS investment to actual workflow change. The Health Check bridges that gap, ensuring investment in technology translates into real improvements in how care is delivered.
15+ years of UX research, service design, and product management across healthcare, enterprise, and SaaS. Ethnographic research conducted in nephrology clinics, emergency departments, and surgical suites across North America. Built Altera Digital Health’s first UX research practice from scratch. Field research for Siemens Healthcare, Roche Pharmaceuticals, and LivaNova. Currently embedded as a fractional product manager at a leading Egyptian hospital network, leading HIS strategy, clinical field research, and product team process.