Ethnographic Research

Gaining deeper insight into the behaviours and preferences of clinicians in a hospital setting

🔎 Research Categories: Generative

📝 Project Type: Ethnographic research across multiple healthcare roles

🕵️‍♀️ Role/Contribution: Research Lead, UX Researcher, Project Manager

🗓️ Timeline: 8 months

🛠️ Relevant Tools: Figma, PowerPoint, 

🤝 Cross-Functional Team: UX Researchers, UX Designers

👥 Stakeholder Teams: UX, Client Support, Client IT leadership and teams

🔒 Users: Onsite job shadowing of Nurses, Physicians and Medical Assistants

🎯 Business Outcomes:

  • Clients are engaged in UCD process to help shape future development based on their needs

  • Research outputs used to shape development priorities and product roadmaps

🥅 High-Level Research Objectives:

  • Assess software performance, usability and alignment with user workflows in the field

Sample Deliverable

Environmental model

  • Observation of how the ED tracking board (screen UI) functions in various hospital configurations

Insights 

Recommendations provided to clients on where to place the tracking board monitors in the ED area where they will be most visible to their staff, when they need the information most. 

Opportunities for improvement uncovered to show patient pending orders in the tracking board to reduce the risk of wrong placement during the intake process.