Walid Hassanein

UX Research & Service Design

Making complexity
feel simple.

I help product teams build the research foundation, strategic clarity, and design culture they need to create experiences people actually love.

See how I can help Get in touch

15+

Years of UX research & service design leadership

40%

Increase in SUS score ratings from research-led redesign

20%

Higher user satisfaction (NPS) through workflow redesign

Clients & Contexts

Altera Digital Health Siemens Healthcare Roche Pharmaceuticals LivaNova Walmart E-Commerce FedEx AutoZone

Featured Offering

The Healthcare
Health Check.

Most healthcare organizations know something isn't working. Patients are frustrated. Staff are stretched. Processes feel brittle. But it's hard to see clearly from the inside. The Health Check is a collaborative field study that goes where the work actually happens, and comes back with a clear picture of what to do next.

Let's run one together

Immersive Field Research

I embed in your environment over multiple days, shadowing frontline staff, nurses, and providers as they work. No surveys, no simulations. Real workflows, observed in context.

Process Mapping & Gap Analysis

I document how care and administrative processes actually flow, not how they're supposed to on paper, surfacing friction points, workarounds, and systemic gaps that slow teams down or put patients at risk.

Clear, Actionable Recommendations

You receive a structured research report with prioritized findings and practical next steps, written to be understood by both clinical and operational leadership, not just researchers.

About

Research-led. Human-centered. Outcome-driven.

I'm Walid Hassanein, a UX researcher and service designer with over 15 years of experience building the bridge between complex systems and the people who use them. I've worked across North America, Europe, and the Middle East, partnering with product teams, clinical environments, and enterprise organizations to make design decisions that are grounded, credible, and lasting.

My work spans the full research lifecycle: from ethnographic field studies and formative co-design sessions to usability benchmarking, journey mapping, and translating insights into measurable product improvements. I don't just surface findings. I help organizations build the culture and processes to keep using research well.

Based in Cairo. Available globally.

What sets this practice apart

Healthcare depth. Extensive EHR, clinical workflow, and medtech experience across hospitals, pharma, and device companies.

Practice builder. Founded Altera's first-ever UX research function, from zero to a team of three with standardized processes.

Mixed-method fluency. Equally comfortable with ethnographic field research and quantitative usability studies at scale (60+ participants).

Cross-cultural range. Experience leading teams and research across North America, Europe, and the Middle East.

Services

Where I can make a difference

Whether you need to build a research capability from scratch, mature your existing practice, or bring rigorous service design to a complex problem, I work with you as a true partner.

UX Research Leadership

Strategic guidance for teams that need a senior research voice. I help define research agendas, mentor researchers, and ensure insights translate into product decisions that actually land.

Research Practice Building

For organizations without an established research function. I build the processes, frameworks, toolkits, and team structures needed to conduct user research consistently and credibly.

Service Design

End-to-end design of services that span people, touchpoints, and systems. From journey mapping and blueprinting to prototype-led co-design sessions with real users and stakeholders.

UX Maturity Consulting

A diagnostic and roadmap for organizations ready to invest in design maturity. I assess current state, identify gaps, and build a practical plan to embed human-centered thinking into product culture.

Industries

Deep roots in the sectors that matter most

I bring cross-sector perspective with particular depth in environments where the stakes are high and complexity is real.

Healthcare & Healthtech

Fintech & Banking

Enterprise SaaS

E-Commerce

Let's talk

Ready to work together?

Whether you're building something new or looking to strengthen what you have, I'd love to hear about it. Reach out and let's find a time to connect.

walid.hassanein@gmail.com linkedin.com/in/walidhassanein

Making complexityfeel simple.